Pengaruh strategi pemasaran terhadap kepuasan konsumen pada jasa persewaan buku kotaro Kota Madiun
Abstract
This study aims to determine the marketing strategy to customer satisfaction in the town of Madiun, to determine customer satisfaction in the book rental services Kotaro Madiun, to determine customer satisfaction in the book rental services Kotarodi Madiun. The samples in this study using a random sampling of 100 consumers renting libraries Slovin Kotaro formula obtained 46 samples. Collecting data using the method of documentation and questionnaires. To test the validity of data to test the validity and reliability. The questionnaire that has been deployed processed using IJI correlations and Cronbach alpha, while the hypothesis using simple linear regression and processed using SPSS 1.6. for windows. The results showed that marketing strategies have relationships and a positive effect on customer satisfaction in the book rental services Kotaro Madiun. T test obtained t value of 6.853 with sig 0,000 while ttab at the level of 0.05 at 1.684. It can be said thit > ttab (6.853 > 1.684) or Sighit < Sigprob (0.000 < 0.05) this situation is no different do can influence marketing strategies to customer satisfaction in the book rental services Kotaro Madiun.
Keywords
Full Text:
PDFReferences
Ahmad Zanbar Soleh. 2005. Ilmu Statistika.
Bandung : Rekayasa Sains.
Duwi Priyatno. 2010. Teknik Mudah dan Cepat Melakukan Analisis Data Penelitian SPSS dan Tanya Jawab Ujian Pendadaran. Yogyakarta : Gaya Media.
Fandy Tjiptono & Anastasia Diana. 2006, T o t a l Q u a l i t y M a n a g e m e n t . Yogyakarta: Andi.
Husein Umar. 2011. Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta : Rajawali Pers.
Http://ozziomahasiswaonline.wordpress. c o m / 2 0 1 1 / 0 8 / 0 6 / p e n g e r t i a n - pemasaran/ (diunduh 27 November
, 11.00 wib)
H t t p : / / m a n a j e m e n - m a t e r i . b l o g s p o t . c o m / 2 0 1 2 / 0 4 / d e f i n i s i - p e m a s a r a n - manajemen-pemasaran.html (diunduh
November 2013, 10.40 wib)
Http://ibnuhasanhasibuan.wordpress.com/ p e n g e r t i a n - k e p u a s a n - k o n s u m e n / (diunduh 27 November 2013, 10.30 wib)
Http://pustakabakul.blogspot.com/2013/05/ p e n g e r t i a n - d a n - d e f i n i s i - k e p u a s a n _ 8 . h t m l ( d i u n d u h 2 7
November 2013, 10.15 wib)
Http://vicmvic.blogspot.com/2012/04/teori- menurut-para-ahli-bab-2-jurnal-1.html (diunduh 27 November 2013.10.00 wib)
Http://lyanasikumbang.blogspot.com/2013/
3 / p e n g e r t i a n - t u j u a n - d a n - f u n g s i - penelitian.html (diunduh 27 November
, 09.00 wib)
Http://spupe07.wordpress.com/2009/12/01/ k o n s e p - m e t o d o l o g i - p e n e l i t i a n / (diunduh 27 November 2013, 08.25 wib).
H t t p : / / a n a l i s i s - s t a t i s t i k a . b l o g s p o t . c o m /
/09/menentukan-jumlah-sampel- d e n g a n - r u m u s . h t m l ( d i u n d u h 2 7
November 2013, 08.27 wib).
J u l i a n s y a h N o o r. 2 0 1 2 . M e t o d o l o g i Penelitian. Jakarta : Kencana Prenada Group.
Morissan. 2010. Periklanan. Jakarta : Kencana Prenanda Media Group.
Moehar Daniel. 2003. Metode Penelitian Sosial Ekonomi. Jakarta : PT. Bumi Aksara.
Nasution. 2001. Manajemen Mutu Terpadu.
Jakarta : Ghalia Indonesia.
Philip Kotler, Kevin Lane Keller. 2009.
Manajemen Pemasaran. Jakarta : Erlangga.
Rhenald Kasali. 2010. Modul Kewira- usahaan. Jakarta : PT. Misan Publika.
S u h a r s i m i A r i k u n t o . 2 0 0 2 . P ro s e d u r
Penelitian. Jakarta : Rhineka Cipta.
Uhar Suharsaputra. 2012. Metode Penelitian Kuantitatif, Kualitatif dan Tindakan. Bandung : PT. Refika Aditama.
Zulian Yamit. 2005. Manajemen Kualitas
Produk & Jasa. Yogyakarta: Ekonisi.
Article Metrics
Abstract has been read : 2993 timesPDF file viewed/downloaded: 0 times
DOI: http://doi.org/10.25273/equilibrium.v5i1.1010
Refbacks
- There are currently no refbacks.