Vol. 7 No. 2 (2024)
Published:
2024-03-01
Articles
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THE INFLUENCE OF E-WOM AND CORPORATE REPUTATION ON DOWNLOAD INTENTION
Budi Christanto, Universitas Bunda Mulia, IndonesiaCaroline Fransisca, Universitas Bunda Mulia, Indonesia
DOI :
https://doi.org/10.25273/capital.v7i2.16541
|| Views: 92 || Download: 66 ||PENGARUH PENGETAHUAN INVESTASI DAN MOTIVASI INVESTASI TERHADAP MINAT INVESTASI MAHASISWA DI PASAR MODAL
PENGARUH GREEN MARKETING, BRAND IMAGE, DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI YOGYAKARTA
DOI :
https://doi.org/10.25273/capital.v7i2.17152
|| Views: 240 || Download: 196 || || Download: 0 ||PENERAPAN MODEL MARKETING AIDA+S TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE
Ambardi Ambardi, Institut teknologi dan bisnis Ahmad Dahlan, IndonesiaEbieta Alya Chasanah, Institut teknologi dan bisnis Ahmad Dahlan, Indonesia DOI :
https://doi.org/10.25273/capital.v7i2.18043
|| Views: 203 || Download: 182 ||STRATEGI CONTENT MARKETING DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN PADA LABELLA HIJAB PACIRAN LAMONGAN
Diah Laili Dwi Afrianti, Universitas Muhammadiyah Lamongan, Indonesia
Suyitno Suyitno, Universitas Muhammadiyah Lamongan, IndonesiaAhmad Zainal Fikiri, Universitas Muhammadiyah Lamongan, IndonesiaAndi Aufa Zulal Alfudhoili, Universitas Muhammadiyah Lamongan, Indonesia DOI :
https://doi.org/10.25273/capital.v7i2.17372
|| Views: 48 || Download: 57 ||WHAT MAKES WOMEN WOMENpPRENEUR?
Widya Ardini Prasetya, STIE YKPN Yogyakarta, Indonesia DOI :
https://doi.org/10.25273/capital.v7i2.17920
|| Views: 40 || Download: 47 ||FINANCIAL KNOWLEDGE, FINANCIAL ATITUDE DAN FINANCIAL MANAGEMENT BEHAVIOR MAHASISWA FEB UNIPA SETELAH PANDEMI COVID-19
Soffia Pudji Estiasih, PGRI Adi Buana University, Indonesia
Martha Suhardiyah, Universitas PGRI Adi Buana Surabaya, IndonesiaWidiar Onny Kurniawan, Universitas PGRI Adi Buana Surabaya, Indonesia DOI :
https://doi.org/10.25273/capital.v7i2.18260
|| Views: 67 || Download: 63 ||PENGARUH STORE ATMOSPHERE, VARIASI PRODUK, E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK FOOD COURT KOTA MADIUN
PENGARUH KEPERCAYAAN MEREK, KEMUDAHAN PEMBELIAN DAN RISIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
PENGARUH ENTREPRENEURIAL LEADERSHIP, ENTREPRENEURIAL ORIENTATION, DAN INNOVATION CAPACITY TERHADAP COMPETITIVE ADVANTAGE PADA UMKM BATIK UDAR WELINGAN
STOCK UNDERPRICING FACTORS AFFECT IN INDONESIA FIRM: EVIDENCE ON INITIAL PUBLIC OFFERING ON 2017-2021
PENGARUH KUALITAS PRODUK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN
Alwan Hendri, Institut Teknologi & Bisnis Asia Malang, Indonesia DOI :
https://doi.org/10.25273/capital.v7i2.18939
|| Views: 126 || Download: 134 ||
