PENGARUH RELIGIUSITAS TERHADAP ETIKA KONSUMEN PADA GENERASI MILENIAL

Authors

  • Ali Wardhana Universitas Bunda Mulia

DOI:

https://doi.org/10.25273/capital.v2i2.3989

Keywords:

religiosity, generation milenial, ethic judgement

Abstract

Ethics plays an important role in human life, including in the millennial generation. Ethical assessment in the millennial generation needs attention from producers, considering this generation is a potential market. Thus the purpose of this study is to see the effect of religiosity on consumer ethics in the millennial generation. This study will use primary data and the questionnaireinstrument. The results showed that intrinsic religiosity had a negative effect on ethical judgment while extrinsic religiosity had a positive influence on ethical judgment.


Keywords: religiosity, generation milenial, ethic judgement

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Author Biography

Ali Wardhana, Universitas Bunda Mulia

Fakultas Ilmu Sosial dan Humaniora

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Published

2019-02-26

Issue

Vol. 2 No. 2 (2019)

Section

Articles

License

Creative Commons License
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