PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAIN SASAMBO DI MUTMAINAH KOTA BIMA

Authors

  • Ovriyadin Ovriyadin Universitas Teknologi Sumbawa
  • Hardian Reza Dharmansyah Universitas Teknologi Sumbawa
  • Indra Darmawansyah Universitas Teknologi Sumbawa

DOI:

https://doi.org/10.25273/capital.v7i1.16987

Keywords:

Price, Product Quality, Location and Purchase Decision

Abstract

: When consumers buy the same product at a higher price and then find the same product at a lower price, it will certainly affect their purchasing decision. Apart from the price factor, the product quality factor as seen from the attractive product design will influence consumer purchasing decisions. If the quality of a product meets the needs and desires of consumers, then consumers will not care about the price given or feel they will not regret the quality that has been given to buy the product and consumers who buy it for the first time find it difficult to reach locations because of the route. in the same direction. The purpose of this study was to analyze the effect of price, product quality, location on purchasing decisions, both partially and simultaneously. The population is all consumers of mutmainah shops who have bought sasambo cloth, while the sampling technique in this study was using an accidental sampling technique, and using 96 respondents. The analysis technique used is multiple linear regression, correlation coefficient, determination test, t test and F test. The results show that: 1) Price, quality partially affect the purchasing decision at the mutmainah kota bima store, while the location has no effect on the purchasing decision. 2) Simultaneously price, quality and location affect consumer decisions at the mutmainah kota bima store

Downloads

Download data is not yet available.

References

Ansori, P. B. (2014). Pengaruh Harga, Lokasi Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Cv. Zafira Teknik Pekanbaru.

abdurahman & Anggriani. (2020). Pengaruh Kualitas Produk, Kualitas Layanan , Harga Dan Lokasi Terhadap Keputusan Pembelian. BIEJ. 2 (4), 224-231

Ghozali, I. . (2018). Aplikasi Analisis Multivariate Dengan Program Ibm Spss 25 (9th Ed.). Badan Penerbit Universitas Diponegoro.

Hardianti, P. (2018). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Batagor Cak Salim. 3.

Kurniawan, H. D. (2018). Pengaruh Harga, Kualitas Pelayanan Dan Lokasi Terhadap Keputusan Pembelian. 1(4), 73–82.

Mardiasih, T. S. (2019). Pengaruh Persepsi Harga, Kualitas Produk, Dan Lokasi Terhadap Keputusan Pembelian Di Pasar. 2(1), 1–10.

Ningrum, A. S., & Suryoko, S. (2018). Terhadap Keputusan Pembelian Di Peacockoffie , Semarang Anggun Setya Ningrum , Sri Suryoko Email : Anggunnuggna96@Gmail.Com Pendahuluan. 1–10.

Polla, F. C., Mananeke, L., & Taroreh, R. N. (2018). Analisis Pengaruh Harga, Promosi, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Pt. Indomaret Manado Unit Jalan Sea. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(4), 3068–3077. Https://Doi.Org/10.35794/Emba.V6i4.21224

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Alfabeta.

Suparno, F. O. (2017). Pengaruh Harga, Lokasi Dan Kualitas Produk Terhadap Keputusan Pembelian Perumahan Wisata Semanggi.

Syafrudin, A. F., Arifin, R., & Mustapita, Arini F. (2020). Pengaruh Lokasi, Harga, Kelengkapan Produk, Kualitas Produk, Tata Letak Produk, Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada Depo Bangunan Malang). 113–127.

Taufik, M., & Ali, R. (2017). Pengaruh Harga, Kualitas Produk, Lokasi, Dan Fasilitas Terhadap Keputusan Pembelian Rumah. 6(September), 1–20.

Ulum et al,.(2019). Analisis Pengaruh Harga, Kualitas Produk , Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Konsumen Lapis Tugu Malang). jurnal riset manajemen. 2(2), 25-33

Wibowo, M. F. R., & Hs, R. (2021). Terhadap Keputusan Pembelian Kopi Pada Coffe Shop Komunal. 9(2), 119–136.

Wijayanti, H., & Handayani, C. M. S. (2015). Pengaruh Lokasi,Harga,Kualitas Produk,Dan Promosi Terhadap Keputusan Pembelian Rumah Surodinawan Grandsite Pada Pt.Dwi Mulya Jaya Mojokerto. Xx(1), 109–123.

Yayan. (2019). Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Di Toko Hepi Fashions Branded Cikarang Pusat Bekasi. 1–19. Https://Ecampus.Pelitabangsa.Ac.Id/

Yusra, I., & Nanda, R. (2019). Pengaruh Kualitas Produk , Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Cafe Kinol Bistro N ’ Poll. 03(03), 161–170. Https://Doi.Org/10.31575/Jp.V3i3.173

Downloads

Additional Files

Published

2023-09-01

Issue

Vol. 7 No. 1 (2023)

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

With the receipt of the article by the CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Editorial Board and the decision to be published, then the copyright regarding the article will be diverted to CAPITAL

CAPITAL has the right to multiply and distribute the article and every author is not allowed to publish the same article that was published in this journal. 

 

Â