PENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT GUNA MELALUI KEPERCAYAAN PADA PENGGUNA DOMPET DIGITAL GOPAY

Authors

  • Rifki Hanif Institut Teknologi dan Bisnis Asia Malang

DOI:

https://doi.org/10.25273/capital.v5i2.12022

Keywords:

Perception of convenience, Trust, and Intention to Use

Abstract

This study aims to examine the effect of trust as a mediation between perceived ease of use and interest in using the GoPay application among FEB students, Institut Asia Malang. This study uses quantitative research approach with path analysis. The type of research used is explanatory research with survey methods. Data obtained by distributing questionnaires to a sample of 40 student respondents obtained through accidental sampling. Based on the results of data analysis that has been carried out, it is known that the perception of convenience affects the interest to use through consumer trust. Meanwhile, the perceived convenience variable does not directly affect interest in use.

Downloads

Download data is not yet available.

Downloads

Published

2022-02-07

Issue

Vol. 5 No. 2 (2022)

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

With the receipt of the article by the CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Editorial Board and the decision to be published, then the copyright regarding the article will be diverted to CAPITAL

CAPITAL has the right to multiply and distribute the article and every author is not allowed to publish the same article that was published in this journal. 

 

Â