PEMANFATAN MEDIA SOSIAL UNTUK DIGITAL MARKETING KERAJINAN VINIL DI DUSUN CODE, TRIRENGGO KABUPATEN BANTUL, DIY

Authors

  • Saptaningsih Sumarmi Universitas PGRI Yogyakarta http://orcid.org/0000-0003-3165-6232
  • Suryo Wisnu Wicaksono Universitas PGRI Yogyakarta
  • Dindo Wahyu Prakoso Universitas PGRI Yogyakarta
  • Dwi Alrasta Lutfionesti Universitas PGRI Yogyakarta
  • Koko Endra Saputra Universitas PGRI Yogyakarta
  • Candra Dwi Putra Universitas PGRI Yogyakarta

DOI:

https://doi.org/10.25273/jta.v6i2.8287

Keywords:

digital marketing, marketplace, online, logo

Abstract

Abstract. Vinyl crafts Jogja in Code hamlet, Trirenggo, Bantul district, still produces products according to orders and markets products traditionally. This service activity aims to provide knowledge to digital marketing, online media creation, and implementation assistance. The method of implementing community service activities is carried out offline and online, by combining theory and practice, and showing assistance in program implementation until it is successful. A program that offers training and mentoring related to digital marketing, logo creation is the solution offered to solve problems that have been identified. The result of this activity is that producers are able to create online media for digital marketing, have company logos, create marketplace stalls on Instagram and Facebook. The conclusion of this activity is digital marketing can be a solution to increase the marketing reach of Vinyl Jogja crafts.

 

 

Abstrak. Kerajinan Vinyl Jogja di dusun Code, Trirenggo, kabupaten Bantul, masih memproduksi produk sesuai pesanan, dan memasarkan produk secara tradisional. Kegiatan pengabdian ini bertujuan untuk memberikan pengenalan tentang digital marketing, pembuatan media online, dan pendampingan implementasinya. Metode pelaksanaan kegiatan pengabdian dilakukan secara daring dan luring, dengan mengkombinasikan teori dan praktik, serta dilanjutkan dengan pendampingan implementasi program sampai berhasil. Program pemberian pelatihan dan pendampingan terkait digital marketing, pembuatan logo menjadi solusi yang ditawarkan untuk mengatasi permasalahan yang sudah diidentifikasi. Hasil dari kegiatan ini adalah produsen mampu membuat media online untuk digital marketing, memiliki logo perusahaan, membuat lapak marketplace di Instagram dan facebook. Kesimpulan kegiatan ini adalah digital marketing dapat menjadi solusi untuk peningkatan jangkauan pemasaran kerajinan Vinyl Jogja.

 

Downloads

Download data is not yet available.

Author Biography

Suryo Wisnu Wicaksono, Universitas PGRI Yogyakarta

 

 

References

Hapsoro, B. B., Palupiningdyah, & Slamet, A. (2019). Peran Digital Marketing sebagai Upaya Peningkatan Omset. Jurnal Pengabdian Masyarakat, 23(2), 117–120.

Muntazori, A. F., Listya, A., & Qeis, M. I. (2019). Branding Produk UMKM Pempek Gersang. Jurnal Desain, 6(03), 177. https://doi.org/10.30998/jd.v6i3.4252

Oscario, A. (2013). Pentingnya Peran Logo dalam Membangun Brand. Humaniora, 4(1), 191. https://doi.org/10.21512/humaniora.v4i1.3429

Pakpahan, A. K. (2020). Covid-19 Dan Implikasi Bagi Usaha Mikro, Kecil, Dan Menengah. Jurnal Ilmiah Hubungan Internasional, 0(0), 59–64. https://doi.org/10.26593/jihi.v0i0.3870.59-64

Presiden Republik Indonesia. (2020). Peraturan Pemerintah Nomor 21 Tahun 2020 tentang Pembatasan Sosial Berskala Besar Dalam Rangka Percepatan Penanganan Coronavirus Disease 2019/COVID-19. 2019(022868), 8.

Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17. https://doi.org/10.21009/jpmm.001.1.01

Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The Effects of Social Media Marketing on Online Consumer Behavior. International Journal of Business and Management, 8(14), 66–79. https://doi.org/10.5539/ijbm.v8n14p66

Downloads

Additional Files

Published

2021-07-16

Issue

Vol. 6 No. 2 (2021)

Section

Articles

License

With the receipt of the article by Jurnal Terapan Abdimas Editorial Board and the decision to be published, the copyright regarding the article will be transferred to Jurnal Terapan Abdimas.

Jurnal Terapan Abdimas has the right to multiply and distribute the article and every author is not allowed to publish the same article that was published in this journal.

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.

Image result for logo cc by sa
Jurnal Terapan Abdimas by http://e-journal.unipma.ac.id/index.php/jta is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Â