Malang City MSME Women Entrepreneurs Framed by Sustainability, Digital Economy and Environmental Sustainability

Authors

  • Dwi Ekasari Harmadji Universitas Wisnuwardhana Malang
  • Sukma Perdana Universitas Wisnuwardhana Malang

DOI:

https://doi.org/10.25273/inventory.v8i2.21228

Keywords:

women entrepreneurs, digital economy, environmental sustainability, UMKM Sustainability

Abstract

This research aims to understand the role of Malang City MSME Women Entrepreneurs framed in sustainability with the digital economy and environmental sustainability. This research is descriptive qualitative research with data obtained through in-depth interviews and Forum Group Discussions (FGD). Main informant Mrs. Peni Budi Astuti as founder of the Super Preman Organization (abbreviation for: Independent Women Source of Change) in Malang City. The research results provide meaning about the role of social organizations such as Preman Super, whose members are dominated by female entrepreneurs, in the sustainability of MSMEs in the city of Malang. Women entrepreneurs are also accustomed to utilizing the digital economy for the sustainability of their MSMEs. Environmental sustainability through environmentally friendly production processes is also implemented for the sustainability of MSMEs in Malang City. The results of this research can be used for an efficient and effective mentoring program to empower women MSME entrepreneurs initiated by the Malang City Government.

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Author Biography

Sukma Perdana, Universitas Wisnuwardhana Malang

Faculty of Economics, Accounting Department

References

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Published

2024-11-21

Issue

Vol. 8 No. 2 (2024): INVENTORY

Section

Articles

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Copyright (c) 2024 Dwi Ekasari Harmadji, Sukma Perdana

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