Strategi Peningkatan Daya Saing Usaha Mikro Tempe Nasabah Lembaga Keuangan Mikro

Arasy Alimudin , Ramadhan Prasetya Wibawa

Abstract


The problem faced by micro business tempe customer of micro financial institution (LKM) of Sidoarjo Regency so that can improve competitiveness of Micro Business of Tempe for business sustainability is loan interest rate and unstable of soybean price as main raw material of tempe product. The purpose of this study is to examine and determine alternative micro business tempe competitiveness strategy that has obtained financing from MFIs so as to create sustainability of business in the era of MEA competition amid widespread imports of soybeans. The method of research used mix method (mixed method) object of this research is micro entrepreneur of tempe product in village area sepande subdistrict of Sidoarjo district which is not member of cooperative and have become customer of Micro Finance Institution amount 10 person. The analysis method used in this research is SWOT Analysis, SWOT matrix then continued with QSPM (Quantitative Strategic Planning Matrix). The result of the research shows that the right competitiveness strategy is product development strategy by developing the type and variant of tempe product, especially the change of form and packaging which is more interesting and hygienic so that it can give the added value of the product and increase the selling price, which in turn will increase the business profit and can overcome the weaknesses in the burden of interest costs on loans provided by microfinance institutions.

Keywords


Strategy, Competitiveness, Micro Business, Product Development, SWOT, QSPM.

Full Text:

PDF

References


Bank Indonesia. 2016. Profil Bisnis Usaha Mikro, Kecil dan Menengah (UMKM). Jakarta, Indonesia: Lembaga Pengem-bangan Perbankan Indonesia. Retrieved from www.bi.go.id/id/ umkm/penelitian/nasional/kajian/.../Profil Bisnis UMKM.pdf

David, F. R. 2006. Manajemen strategis. (I. S. Budi, Ed.) (Kesepuluh). Jakarta: Salemba Empat.

Departemen Pengembangan UMKM. Bank Indonesia. 2016. Pemetaan dan Strategi. Peningkatan Daya Saing UMKM. ww.bi.go.id. Retrieved from www.bi.go.id/id/umkm/penelitian/nasional/kajian/Documents/Pemetaan dan Strategi Peningkatan Daya Saing UMKM dalam Menghadapi Masya-rakat Ekonomi ASEAN %282015%29 dan Pasca MEA 2025.pdf

Freddy Rangkuti. 2014. Teknik Membedah Kasus Bisnis Analisis SWOT : Cara Perhitungan Bobot, Rating dan OCAI.

Holle, F. R., & Dewi, R. M. 2014. Pengembangan Industri Kecil Tahu pada Sentral Industri Tahu dan Tempe Desa Sepande Kecamatan Candi Kabupaten Sidoarjo. Jurnal Pendi-dikan Ekonomi (JUPE), 2(3), 1–15. Retrieved from https://scholar.google. co.id/scholar?q=PENGEMBANGAN+INDUSTRI+KECIL+TAHU+PADA+SENTRAL+INDUSTRI+TAHU+DAN+TEMPE+DESA+SEPANDE+KECAMATAN+CANDI+KABUPATEN+SIDOARJO+Fajrur+Rakhman+Holle+dan+Retno+Mustika+Dewi&btnG=&hl=id&as_sdt=0%2C5

Lincoln, S. A. 1995. Metodologi Penelitian Untuk Ekonomi dan Bisnis. Yogya-karta: UPP AMPYKPN.

Nicolescu, O. 2009. Main features of SMEs organisation system. Review of International Comparative Mana-gement, 10(3), 405–413. Retrieved from http://rmci.ase.ro/ro/no10vol3/ Vol10_No3_Article1.pdf

Nursiah, T., Kusnadi, N., & Burhanuddin, B. 2015. Perilaku Kewirausahaan pada Usaha Mikro Kecil (UMK) Tempe di Bogor Jawa Barat.Jurnal Agribisnis Indonesia, 3(2), 145–148. Retrieved from http://jesl.journal.ipb.ac.id/index. php/jagbi/article/view/15709

Statistik, B. P. 2016. Profil Kemiskinan Di Indonesia September 2016. Retrieved from https://www.bps.go.id/Brs/view/ id/1378

Sudaryanto, R., & Wijayanti, R. R. 2013. Strategi Pemberdayaan Umkm Meng-hadapi Pasar Bebas Asean. Retrieved from http://www.perpustakaan. kemenkeu.go.id/FOLDERJURNAL/2014_kajian_pkem_Strategi Pemberdayaan UMKM.pdf

Sugiyono. 2009. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, dan R&D) (16th ed.). Alfabeta.

Suhartini, A. M. A., & Yuta, R. 2012. Keterkaitan Lembaga Keuangan Mikro (LKM), Usaha Mikro dan Kecil (UMK) serta Kemiskinan di Indonesia Tahun 2012. Jurnal Ekonomi Kuan-titatif Terapan, 7(2), 137–144. Retrieved from ojs.unud.ac.id/ index.php/jekt/article/view/16439

Wheelen, T. L., & Hunger, J. D. 2011. Concepts in strategic management and business policy. Pearson Education India.

Wignaraja, G., Jinjarak, Y. 2015. Why do SMEs not borrow more from banks? Evidence from the People’s Republic of China and Southeast Asia. https://doi.org/http://dx.doi.org/10.2139/ssrn.2548916


Article Metrics

Abstract has been read : 1696 times
PDF file viewed/downloaded: 0 times


DOI: http://doi.org/10.25273/equilibrium.v6i1.2185

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Equilibrium : Jurnal Ilmiah Ekonomi dan Pembelajarannya Indexing by:

   
  
 Equilibrium : Jurnal Ilmiah Ekonomi dan Pembelajarannya ISSN: 2303-1565 (printed) , E-ISSN: 2502-1575 (Online)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International View EQUILIBRIUM Stats