Pengaruh Citra Bank Terhadap Loyalitas Nasabah Pada PT. Bank BRI Syariah Kantor Cabang Madiun

Iin Mazuin Agustina

Abstract


This study aims to analyze the influence of bank image on customer loyalty at PT. Bank
BRI Syariah Branch Office Madiun. Bank image has an effect on Customer Loyalty this is
evidenced from t value on bank image variable (X) is 5,484 with significant level 0.000.
Because 5,484 > 1,650 and 0,000 < 0,05 then H0 is rejected and Ha accepted. It can be
concluded that t hitung > t table is greater than t table of significance level of 0.000 is smaller
than 0.05 then the research hypothesis reject H0 and receive Ha. On the basis of correlation
test obtained rth value is 0.327 while r tabel 0.113. This means that the value of r hitung >
r tabel (0.327 > 0.113). In this study obtained Y = 25.123 + 0.303 X constant value of 25.123
means that if the image variable bank fixed value or kostanta the amount of customer loyalty
is equal to 25.123. This means that without the influence of bank image variables, customer
loyalty still has a value of 25.123.

Keywords


Bank Image, Customer Loyalty

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DOI: http://doi.org/10.25273/equilibrium.v6i2.2940

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