SOCIODEMOGRAPHIC CHARACTERISTICS, SOCIAL MEDIA USE, POLITICAL AGENDA, FILIPINO VALUES, AND SOCIAL MEDIA INTERACTION AS DETERMINANTS OF ELECTION PARTICIPATION AMONG YOUNG ADULT FILIPINOS

Robel Abbie Narido, Denya Citadel Agustin, Kisha Carla Tan, Rowalt Alibudbud

Abstract


The study provides information on social media participation in relation to social responsibility in voting. The results showed that sociodemographic factors have no bearing on the likelihood of democratic engagement because the elections affect all citizens of the country.  Moreover, TikTok has a positive effect on the odds of election participation among young adults. As for social media interaction, it was found that bad interactions led to lower odds of participation.  Political agendas such as agriculture, education, and law & order also led to lower odds of participation. The research utilized a survey questionnaire consisting of three sections which were sociodemographic factors, social media campaign factors, and voting behaviors of the young adult Filipino participants.

Keywords


social media participation; socio-demographic factors; values portrayed; voting behavior; voting participation

Full Text:

PDF

References


Ahmad, T., Alvi, A., & Ittefaq, M. (2019). The Use of Social Media on Political Participation Among University Students: An Analysis of Survey Results From Rural Pakistan. SAGE Open, 9(3), 215824401986448. https://doi.org/10.1177/2158244019864484

Akee, R., Copeland, W., Costello, E. J., Holbein, J. B., & Simeonova, E. (2018, June 1). Family Income and the Intergenerational Transmission of Voting Behavior: Evidence from an Income Intervention. National Bureau of Economic Research. https://www.nber.org/papers/w24770

Alibudbud, R. (2022). Googling depression and major depressive disorder after mental health legislation and during the COVID-19 pandemic in the Philippines: An infodemiological study. Asian Journal of Psychiatry, 72, 103093. https://doi.org/10.1016/j.ajp.2022.103093

Añago, B. (2021, October 14). Philippine rule of law remains one of Asia’s weakest. BusinessWorld Online. https://www.bworldonline.com/top-stories/2021/10/15/403771/philippine-rule-of-law-remains-one-of-asias-weakest/

Asis, M. (2020, March 16). Sowing Hope: Agriculture as an Alternative to Migration for Young Filipinos? The Future of Work: Labor Migrants in the 21st Century. https://www.icmc.net/future-of-work/report/06-philippines/

Aslan, A., Bekiroğlu, O., & Karakoç, E. (2021). The Effect of Social Media on Voter Behavior: The Sample of Kayseri Province. 3. SEKTÖR SOSYAL EKONOMİ DERGİSİ. https://doi.org/10.15659/3.sektor-sosyal-ekonomi.21.05.1583

Ben-Bassat, A., & Dahan, M. (2010). Social identity and voting behavior. Public Choice, 151(1-2), 193–214. https://doi.org/10.1007/s11127-010-9742-2

Bocar, A. C., Pasok, P. C., Perez, N. C., & Guangco, L. L. (2013). Voters’ Participation to the Election Activities on October 29, 2007 in the Selected Urban Communities in Ozamiz City, Philippines. IAMURE International Journal of Social Sciences, 5(1). https://doi.org/10.7718/ijss.v5i1.395

Cantoni, E., & Pons, V. (2020). Do Interactions with Candidates Increase Voter Support and Participation? Experimental Evidence from Italy. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3637734

Cervi, L., Tejedor, S., & Marín Lladó, C. (2021). Tiktok and the new language of political communication. Cultura, Lenguaje Y Representación, 26, 267-287. doi:10.6035/clr.5817

Chernobrov, D. (2021). Strategic humour: Public diplomacy and comic framing of foreign policy issues. The British Journal of Politics and International Relations, 24(2). https://doi.org/10.1177/13691481211023958

Croke, K., Grossman, G., Larreguy, H. A., & Marshall, J. (2016). Deliberate Disengagement: How Education Can Decrease Political Participation in Electoral Authoritarian Regimes. American Political Science Review, 110(3), 579–600. https://doi.org/10.1017/s0003055416000253

Dentzel, Z. (2014). How the Internet Has Changed Everyday Life. OpenMind. https://www.bbvaopenmind.com/en/articles/internet-changed-everyday-life/

Edgar, T. W., & Manz, D. O. (2017). Convenience sampling. https://www.sciencedirect.com/topics/computer-science/convenience-sampling

Elder, A. (2019). The interpersonal is political: unfriending to promote civic discourse on social media. Ethics and Information Technology. https://doi.org/10.1007/s10676-019-09511-4

Dommett, K., & Temple, L. (2018). Digital Campaigning: The rise of facebook and satellite campaigns. Parliamentary Affairs, 71(Suppl_1), 189-202. doi:10.1093/pa/gsx056

Ereno, N., & Langoyan, J. (2016). A Psychographics Study on the Voting Behavior of the Cebuano Electorate. Manuscript submitted for publication, Session 5-2: Factoring Governance Statistics in Sustainable Development, 13th National Convention on Statistics.

Fernández-Prados, J. S., Lozano-Díaz, A., & Ainz-Galende, A. (2021). Measuring Digital Citizenship: A Comparative Analysis. Informatics, 8(1), 18. doi:10.3390/informatics8010018

Grzanka, P. R., Zeiders, K. H., Spengler, E. S., Hoyt, L. T., & Toomey, R. B. (2020). Do beliefs about sexual orientation predict voting behavior? Results from the 2016 U.S. presidential election. Psychology of Sexual Orientation and Gender Diversity, 7(3), 241-252. doi:10.1037/sgd0000434

Hall, H. (2019). Voting behavior among young adults: An analysis of youth voters and how behavioral economic concepts can be applied to increase young voter turnout. https://digitalcommons.pace.edu/honorscollege_theses/256

Hernandez, Y. (2019) "The Technology Gap Across Generations: How Social Media Affects the Youth Vote," Political Analysis: Vol. 20 , Article 1.

Hruska, J., & Maresova, P. (2020). Use of social media platforms among adults in the United States—behavior on social media. Societies, 10(1), 27. doi:10.3390/soc10010027

Jalli, N. (2022, March 25). TikTok is propagandists’ new tool to win elections in Southeast Asia. BusinessWorld Online. https://www.bworldonline.com/world/2022/03/25/438207/tiktok-is-propagandists-new-tool-to-win-elections-in-southeast-asia/

Kusuma, A. (2019). Impact of Social Media on Youth. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3506607

Malasig, J. (2021, September 16). From dare to partnership: TikTok teams up with Comelec for reliable info dissemination on 2022 elections. Interaksyon. https://interaksyon.philstar.com/trends-spotlights/2021/09/16/200321/tiktok-teams-up-with-comelec-reliable-info-dissemination-on-2022-elections/

McClendon, G., & Sherraden, M. (2017, October 25). Inclusive Participation in Voting: Evidence and Engagement to Strengthen Democracy. https://cpb-us-w2.wpmucdn.com/sites.wustl.edu/dist/a/1278/files/2016/05/Concept-Note.pdf

Montag, C., Yang, H., & Elhai, J. D. (2021). On the Psychology of TikTok Use: A First Glimpse From Empirical Findings. Frontiers in Public Health, 9(641673). https://doi.org/10.3389/fpubh.2021.641673

Nielsen, R. K., & Vaccari, C. (2011). Do People “Like” Candidates on Facebook? Not Really — From Direct to Indirect and Institutional Effects of Social Media in Politics. SSRN Electronic Journal, 7(24). https://doi.org/10.2139/ssrn.2274082

Nott, L. (2020, June 26). Political Advertising on Social Media Platforms. Www.americanbar.org. https://www.americanbar.org/groups/crsj/publications/human_rights_magazine_home/voting-in-2020/political-advertising-on-social-media-platforms/

Office of the Ombudsman. (2014). Book on Psychographics Study: UNDP. UNDP Book on Psychographics Study Comments. https://www.ombudsman.gov.ph/UNDP4/book-on-psychographics-study/index.html

Pablo, Z. C., Oco, N., Roldan, M. D., Cheng, C., & Roxas, R. E. (2014). Toward an enriched understanding of factors influencing Filipino behavior during elections through the analysis of Twitter data. Philippine Political Science Journal, 35(2), 203-224. doi:10.1080/01154451.2014.964794

Philippines: Most-used social media platforms 2021. (2022, March 23). https://www.statista.com/statistics/1127983/philippines-leading-social-media-platforms/.

Rogers, T., Green, D. P., Ternovski, J., & Ferrerosa Young, C. (2017). Social pressure and voting: A Field Experiment conducted in a high-salience election [Abstract]. Electoral Studies, 46, 87-100. doi:10.1016/j.electstud.2017.02.004

Stier, S., Bleier, A., Lietz, H., & Strohmaier, M. (2018). Election campaigning on social media: Politicians, audiences, and the mediation of political communication on Facebook and Twitter. Political Communication, 35(1), 50-74. doi:10.1080/10584609.2017.1334728

Turan, E., & Tıraş, Ö. (2017). Family’s Impact on Individual’s Political Attitude and Behaviors. International Journal of Psycho-Educational Sciences, 6. https://files.eric.ed.gov/fulltext/EJ1254813.pdf

Velmonte, G. L. (2020). Voters Practices in the Philippine Election [Abstract]. Electronic Research Journal of Behavioural Sciences, 2.

Vonbun-Feldbauer, R., & Matthes, J. (2017). Do channels matter? Journalism Studies, 19(16),

World Health Organization: WHO. (2019). Adolescent health. Who.int; World Health Organization: WHO. https://www.who.int/southeastasia/health-topics/adolescent-health

Yildirum, P. (2020, August 17). How Social Media Is Shaping Political Campaigns. Knowledge at Wharton. https://knowledge.wharton.upenn.edu/article/how-social-media-is-shaping-political-campaigns


Article Metrics

Abstract has been read : 5735 times
PDF file viewed/downloaded: 0 times


DOI: http://doi.org/10.25273/she.v3i2.12686

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Social Sciences, Humanities and Education Journal (SHE Journal)

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

SHE Journal managed and published by Universitas PGRI Madiun (UNIPMA), Indonesia

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

View My Stats